The unprecedented pandemic has caused havoc in millions of families. From recession to household expenses, the pandemic marked its strain on lives. The millions of migrants on highways, dying from hunger, unawaked sleep on railway tracks are the most miserable acts the pandemic exposed. In such hard times, some individuals, actors showed extraordinary courage and extended their help to the people in need. Providing food, clothes, travel, medicine & other essentials is the kindness on their part that helped a lot of people. All such people are now being praised and recognised.
Recognising India’s unsung selfless heroes who have gone out of their way to help those in need during the COVID19 pandemic, the United Nations in India and NITI Aayog, in partnership with Discovery channel, are launching #BharatKeMahaveer. The campaign celebrates stories of 12 local champions who showed extraordinary kindness during the pandemic – extending a helping hand to the vulnerable, selflessly, and without any expectation. The series will be co-hosted by the UN Secretary-General’s SDG Advocate Dia Mirza and actor Sonu Sood, who was recently conferred the ‘Special Humanitarian Action Award’ by the Government of Punjab for his humanitarian efforts during the COVID-19 crisis.
Bharat Ke Mahaveer celebrates stories of strength and solidarity – where, whether through food distribution, providing medical care, donating their life savings, or feeding a stray animal – India – of all ages – has demonstrated a strong sense of togetherness in times of crisis. Actor Sonu Sood, the real life hero is now a brand icon to youth. His selfless contributions sought him recognition all over the world. Providing food, clothes, travel, jobs, medical support, aspiring students, farmers and even telecommunications services to rural villages are some notable things done by him.
Renata Dessallien, UN Resident Coordinator in India said, “As COVID-19 continues to upend our lives, these unsung heroes are an inspiration and solace to us all. They remind us that it is only working together, with kindness and compassion, that we can succeed – a truth that underpins the message of United Nations, especially during this 75th year since our founding. Through Bharat Ke Mahaveer, we wish to honour those individuals, who despite all odds, have gone out of their way to show extraordinary selfless kindness to help those in need. They rekindle our faith in humanity and our hope for a better future. They make us proud, here in India and globally.”
Megha Tata, Managing Director – South Asia, Discovery Communications India, said, “Bharat Ke Mahaveer is not just a TV show – it is reflection of India’s gratitude to so many of the unsung heroes who became a shining beacon of hope and inspiration. We are proud to partner NITI Aayog and UN India in this prestigious project.”
Bharat ke Mahaveer co-host and UN Secretary-General’s SDG Advocate Dia Mirza said, “Over the past few months, India has shown the world that when people come together, they can overcome any adversity. Instead of self-interest, we have seen an outpouring of solidarity during the pandemic. People are banding together to spread love, compassion and positivity through their actions, thereby ensuring that the most vulnerable are not left behind. I am proud to call myself an Indian and proud to be part of this excellent initiative.”
Bharat Ke Mahaveer has attracted premium advertisers on-board. The series is Co-powered by Amazon.in, MI TV, Dell while Amul, Kia Sonet and Hicks, Hot Water Bottle are the Associate Sponsors.Bharat Ke Mahaveer – a three-part television series, which will air on Discovery Channel and Discovery Plus starting 21 November 2020 at 7 PM.